How Nollywood Demarkets Nigeria to the World----Reno Omokri


Former media aid to Good luck Jonathan ,Reno Omokri has pen down how Nigeria Movie industry , Nollywood has Negatively affected Igbo people and Nigeria .


In his write up, Reno Omokri noted that ,many African countries becomes afraid once you said you are from Nigeria because Nollywood has conditioned them to see all Nigerians as fetish juju people.  

He further stated that mistake Igbos made, which the Jews in Europe and America did not make, is that they focused only on dominating Nigeria’s commercial sector, and forgot the media.



Reno Omokri Wrote:

Nollywood, the Nigerian movie industry, is by and large the brain work of people of Ndi’Igbo origin. The official birth of Nollywood can be traced to the movie, Living in Bondage, which is now studied around the world as a unique vehicle that launched a whole industry.

It was written, directed, and starred an all Igbo cast. And very little has changed since the birthing of the industry. The Igbo still dominates Nollywood. However, a weapon is only as good as the wielder.

Ndi’Igbo should have used Nollywood the way the Yoruba are using the media. Sadly, Nollywood actually works against them. It makes others perceive the Igbo, wrongly, as ritualists. It makes people wary of the Igbos in politics and business. Nollywood has been a great disservice to the Igbo nation.

Ndi’Igbo saw Nollywood as a money maker. They failed to see it as a game-changer. And now, the damage that it has done to them, within Nigeria, and to the larger Nigerian society outside Nigeria, is almost unquantifiable.

The mistake Igbos made, which the Jews in Europe and America did not make, is that they focused only on dominating Nigeria’s commercial sector, and forgot the media.

The media is like airpower. Once you have it, no one will mess with you! Why? Because the collateral damage to them will be more than their attack on you. And only a mad man fights a war he knows he is going to lose.

You use your control of the economy to reward your friends and use your power over the media to punish your enemies. Carrot and stick, that is what makes the world go round. How do you think Orji Kalu got his release? Because he is the only Igbo man that controls a national media (Daily Sun). However, let us talk about the larger damage that Nollywood has done, not just to the Igbo, but to Nigeria.
Nollywood
I have been to many African and Caribbean countries. Once they know you are Nigerian, many become wary. Not because of 419. But because of juju. Nollywood has conditioned them to see all Nigerians as fetish juju people. We did this to ourselves!


Reno Omokri

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